FOR IMMEDIATE RELEASE – On February 24th, 2017, Jamaican-born musician, Jagwa will debut a reinterpreted music video to his recent single release entitled “Chinese Food.” It will feature a cameo from Styles P of The LOX who vouchsafes a verse in solidarity of the latest talent to represent Kingston, Jamaica. The reinterpreted music video will be published on Vevo, Facebook, and Youtube under the Jagwa876 channel.
In mid-2016, Jagwa released his first video for “Chinese Food” which gained nearly 2 million views in less than a month. The single had garnered attention largely amongst conscientious Hip-Hop enthusiasts as originally intended. According to Jagwa, “Chinese Food” is not a dancehall track. Jagwa wanted to create a Hip-Hop song while maintaining his style and dialectic. In a recent interview, Jagwa stated, “Just because a Chinese man cooks your food it does not necessarily mean you’re eating food from their culture. That is just one of the deeper meanings behind the song to be deciphered.”
Director Parris, who filmed both music videos, showcases a 10-second teaser in the latest version. The 10-second vignette is an introduction to what will be Parris’ third collaboration with Jagwa for the second single called “I Know.” Director Parris’ goal is to craft an episodic visualization of the upcoming EP that stylistically encompasses the dynamic storytelling encased in Jagwa’s artistry.
Jagwa has enlisted the assistance of Playbook Media Group to promote his project further. The team will assist Jagwa in developing his music videos and scheduling media appearances throughout the United States and Jamaica. While promoting the EP, the Brooklyn-based communications company will emphasize Jagwa’s successful career as a ghostwriter for some of Reggae’s most legendary artists. Jagwa is also a prominent member of the Reggae-Dancehall deejay crew known as The Alliance. Bounty Killer founded the group, and it includes notable artists Mavado, Wayne Marshall, Busy Signal and Serani. Playbook Media group’s mission is to connect the Jagwa brand to true Hip-Hop and Reggae connoisseurs with a penchant for thought-provoking music.